Aurum Collection
Premium packaging design and brand identity for a handcrafted artisan brand, balancing heritage with modern minimalism.
Project Details
Client
Aurum Collection
Industry
Artisan Goods & Botanicals
Services
Packaging Design, Brand Identity, Art Direction
Year
2024
Duration
3 months
The Challenge
Aurum Collection is a family-run botanical brand that produces handcrafted elixirs, tinctures, and natural remedies using traditional methods passed down through three generations. Their products were exceptional, but their packaging told a different story — generic, inconsistent, and invisible on retail shelves.
They needed packaging that honored their artisan heritage while competing in modern retail environments. The challenge was to create a system that felt handmade and authentic without sacrificing the clarity and shelf presence needed to attract new customers.
Sustainability was non-negotiable. Every material choice had to align with the brand's deep commitment to environmental stewardship — no plastics, no excess, no compromise.
Our Approach
Heritage Mapping
We spent time in the workshop, documenting the making process, the tools, the ingredients. These textures and rhythms became the visual DNA of the new identity — hand-stamped, imperfect, and deeply human.
Material First
We designed the packaging from the material outward — selecting unbleached kraft tubes, cotton drawstring bags, and cork stoppers before finalizing any graphics. The materials themselves tell the story of craft and care.
Systematic Flexibility
The identity system uses a modular approach — a geometric monogram, a consistent label architecture, and a warm gold foil accent that unifies the range while allowing each product line to have its own character.
The Results
270%
Increase in retail shelf presence
4.9★
Average unboxing experience rating
58%
Reduction in packaging waste
12
Stockists added within 3 months
The new packaging system transformed Aurum Collection's retail presence. Within three months of launch, they secured placement in 12 new specialty retailers, including Liberty London and Merci Paris. The sustainable packaging approach reduced material waste by 58% while increasing perceived value — customers now describe the unboxing as "a ritual in itself."
"They understood that our packaging is the first handshake with our customers. Studio Forma made that handshake feel warm, honest, and unforgettable."
Marcus & Elena Voss, Founders
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